Meet The New Sony Store, Same As The Old Sony Store
Jordan Crook reports that Sony COO Phil Molyneux unveiled Sony’s new retail strategy at a press conference this morning. Wait for it… Sony Stores! As Crook notes, the strategy is basically “follow Apple’s lead”.
But I’m confused, wasn’t this also their old retail strategy? It sure sounds like they’re basically doing the same things they were doing with the Sony Style stores but holding a press conference to say the strategy is new because it didn’t work the first time around.
The real problem — which I’m not sure either Sony or Microsoft really understand — is that simply building stores which look like Apple Stores isn’t enough. It’s the Apple products in them that make them successful.
Apple’s strategy with the stores worked because they knew they had the best products, they just had a hard time conveying that with the existing retail channels. The products quite literally sell themselves, they just needed the most efficient and effective way to get them in peoples’ hands.
At the same time, they realized there was a huge opportunity for competent human beings (who don’t work on commission) to usher users into this brave new world of computing everywhere.
It was the perfect one-two punch. That’s the Apple Store.
But if you open a Apple-like store and your products just aren’t very good, guess what happens? The opposite of success.
Think of it this way: if you opened the nicest looking store in the world that sold bags of shit, would it be successful?
Focus on the products first, not the stores.
Source: parislemon
Microworlds: Mayfly nymph - high resolution photos
Mayflies are relatives of dragonflies and damselflies, and they also have aquatic larvae that predates on small invertebrates or eat something more vegetarian, like algae. Like in many insects, their nymphs (larva is not a technically correct term for them) are the main stage of the life cycle taking up to a year to develop into an adult and adults won’t live longer than a day. The nymphs are small (less than a centimeter) and without proper optics it’s impossible to see how beautiful they are.
Yelping with Cormac: The Taco Trilogy
Set in the gray villages of a desertbound country, The Taco Trilogy is a taut, brooding Yelp review epic about a fateful taco and a mysterious wanderer who is consumed by a quixotic quest for truth.
Advanced praise for The…
Source: yelpingwithcormac
Steve Jobs: Making a dent in the universe
“This is a story of victory.”
Embracing the zeroes
Sam Anderson on the art of seeing, or what a physical almanac can teach us about our physical selves under the crush of nonphysical information on the Internet:
We need to remember the value of nothing. It’s like breathing: you can’t inhale all day.
We need to learn to make peace with the information we don’t know, to embrace the zeroes, to relearn the pleasures of hunger, need, interruption, restraint. We need to work up our ignorance muscles. We need to organize our internal absences to create meaning. We are responsible, in other words, now and forever, for our own deletionism.
Source: bobulate
like toddlers hypothesising how a helicopter works.
Source: derekjeter-thecaptain
Off-Topic: On Palin and Paul Revere
daveholmes writes:
I tweeted a joke about Sarah Palin’s hasty book report of an answer about Paul Revere’s significance, because I am a human being and therefore could not resist, and I have gotten my share of pushback from her fans. “She was right,” they tell me, “Paul Revere did warn the…
Source: daveholmes
“More minimalist effect” in the maximalist market!, a set by antrepo on Flickr.
Delivereads
Curated Content for Your Kindle
10 Myths About Introverts
Finally, an article on this subject that had me nodding my head.
Source: chrisbowler
